There are two parts to the decisions we make. The first part relies on knowledge, fact, logic, and what we would call common sense. The other, relies on other intangible things like emotions, intuition, fear, worry, hope, and feelings generally.
Whenever we are torn between making a decision that splits us between our ‘brain’ and our heart, one has to give way – and logic isn’t always right. Investing is an emotional business. It requires setting...
