There has been a number of multilevel marketing ventures springing up almost on a daily basis since the beginning of this year. I don't know whether to attribute this to the global economic drawback resulting from COVID-19 pandemic. Though I know a few of these MLM ventures were existing before now, but they picked momentum this year. Some of them are Crowd1, Norland, Daily income stores, Superlife, NRI, just to mention a few. As I'm typing this, more are still springing up.
Don't get me wrong, multilevel marketing is a viable business model, but there's a thin line between multilevel marketing and pyramid scheme. And in the Nigerian context, many people engage in pyramid scheme in the guise of multilevel marketing. Times are hard, things are tough. This is the reason why it is very important to do your due diligence before committing your hard earned money into any money making venture. In the following series of write up, I'll do a quick review of these MLMs mentioned above so that those of us throwing our money into these ventures will get a broad understanding of what we're doing. Let's start with Crowd1.
Crowd1
According to the promoters, Crowd1 is essentially an online opportunity that offers shares that you can purchase and earn from building a network of investing members shares as well (though they don't call it shares, they call it "owners right").
Location
It is not clear. According to the promoters, Crowd1 started in Sweden, but have their headquarters in Madrid Spain. However, a check on their website proved otherwise. They have their headquarters in the United Arab Emirates.
Ownership (shareholders) structure:
It is mired in secrecy( or rather confusion ). Depending on the promoter you ask, you'll get different answers. Some of them refer to Johan Stael von Holstein as the leader. Others regard Stelios Piskopianos as the leader. Some still refer to Jonas Werner as the leader. However, a check on their website didn't disclose anything about the shareholders of crowd1.
What products are they offering:
The question of whether crowd1 sells products to customers other than its members is important. If a company has a direct sale of a product as its main purpose, it is in most countries, considered legal MLM. If the company's main business is the recruitment of new members that sends money up the chain, it is considered a pyramid scheme - something that is illegal in most countries. In Crowd1,they give very scanty information about their products. They're in the business of selling "educational packages. They're also affiliated to some online gaming and social media firms. According to the promoters, as these firms are making money, Crowd1 is making money too. However, I've never seen the promoters encouraging members to promote the games of their affiliated companies or play those games. All they do is to encourage members to bring in other people into the network, with promises of mouth watering benefits. If you ask me, they make money as long as others are joining the network, who must fork out at least €100 (50,000 naira).
Countries where Crowd1 has been banned or under investigation
Crowd1 was banned in Namibia in February 2020, and countries including Burundi, Paraguay, the Philippines and New Zealand have cautioned against it. In South Africa, it is under investigation by the South Africa Reserve Bank's prudential authority. The Reserve Bank said that it never issued a license to the scheme for any financial product, financial service or market infrastructure. The bank also warned customers against investing with unregulated entities and to remain vigilant through conducting due diligent assessments.
In Namibia, the Central Bank authority stated thus " Crowd1 does not sell material products and does not provide any service of significant value. The primary source of income of crowd1 is the sale of membership packages to new members. It is clear that the concept is not sustainable and will result in people, especially those at the bottom of the scheme, loosing their money".
In Burundi, authorities launched an investigation against crowd1 in January this year after arresting 17 people involved and affiliated with the network, the African News Agency reports. However, it is unclear how this investigation went.
In Paraguay, the country's financial supervisory authority has issued a warning regarding crowd1. In addition, the company's offer has been defined as an unregistered security, which means that people who market the company's services can be fined or receive up to three years in prison.
From the foregoing, it is obvious that Crowd1 bears all the hallmarks of a pyramid scheme. I'm not saying that it's bad, but please be careful while dealing with them, especially as we're getting close to December ( remember MMM during December 2017). I know most people already in the scheme will say " but we're making money". That's true. MMM equally made people millionaires. However, it ended with sour taste in their mouth. Any business model that prides itself with making people millionaires without solving a problem is not worth your time. A word is enough for the wise! Let me know your thoughts....
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